Huawei and ZTE want to ship 100 million smartphones in 2012

zte huawei

Huawei and ZTE, two very popular manufacturers in their own Chinese market, have been relative unknown in the world smartphone arena, until the beginning of this year. After some impressive demonstrations at this year’s Mobile World Congress, both companies are hoping to back up the “talk” with equally impressive sales figures. More precisely, Huawei and ZTE plan to ship a combined 100 million smartphones this year.

This is a huge jump in their shipping targets from 2011, with a shift from 16 million to 60 million for Huawei, and from 11 million to 40 million for ZTE. In the process, the two Chinese giants hope to capture a combined 15% of the world handset market. This large jump in projected volumes can be attributed to the fact that both companies have shifted their attention to the higher end  of the smartphone spectrum, while previously being known only for manufacturing low- to mid-range devices.

Huawei and ZTE have both announced very promising high-end devices this year, and, if they can offer these devices at affordable prices, they may emerge as major competitors to HTC, Samsung, or Motorola. Here’s what they have in store for this year.

Huawei’s high-end devices, the Ascend D Quad and Ascend D Quad  XL (which the Chinese proclaimed “the fastest smartphone in the world”) feature impressive specifications such as:

  • K3V2 quad-core 1.2 Ghz processor/1.5 Ghz (for D Quad XL)
  • Android 4.0
  •  4.5″ capacitive touch screen
  • 1280×720 resolution
  • 1800mAH battery/2500mAH (for D Quad XL)
  • 8GB internal memory, expandable my microSD
  • 8MP rear camera, 1.3MP camera

If the specs aren’t impressive enough, Huawei has also promised that both devices will be 20% to 50% cheaper than other similar phones.

Along the same lines, ZTE announced their own quad-core smartphone at MWC 2012, the ZTE Era, which it dubbed “the quad-core phone for the budget conscious.” ZTE Era specifications include:

  • NVIDIA Quad Core Tegra 3 processor, 1.3 Ghz
  • 4.3″ qHD capacitive touch screen
  • 960×540 resolution
  • Android 4.0
  • 8MP rear camera, 1.3MP front camera
  • 8GB internal storage, expandable via MiscroSD

The specs are a bit of a letdown compared to the other quad-core devices, but the lower specs will likely translate into a much lesser strain on the wallet. ZTE also announced plans to release up to four different Android 4.0 tablets, featuring both dual-core and quad-core processors.

With these devices leading the charge and accompanied by a slew of other devices, the lofty sales expectations announced by the two ambitious Chinese companies seem to be within reach. We’ve seen Huawei and ZTE “talk the talk”, now it’s time for them to “walk the walk.”

What are your thoughts? After the big splash Huawei and ZTE made at MWC, are they going to meet their expectations?


This article, Huawei and ZTE want to ship 100 million smartphones in 2012 , was originally published at AndroidAuthority.com - Your Android News Source.


ZTE Era hands-on

ZTE is making a splash at Mobile World Congress thanks to a wide collection of smartphones – most of which have been announced in name only. One exception is the new Era, the Chinese OEM’s highest-end smartphone due out some time in the next few months. We made a point of seeking out the Era for its take on the quad-core smartphone, since everyone and their parent company seems t have on to show off. Like most of its contemporaries, the ZTE Era uses Nvidia’s Tegra 3 processor in its new 4-Plus-1 incarnation.

We won’t mince words here: the ergonomics of the Era are fabulous, easily meeting or beating any new phone at the show. The curved back definetely has a lot in common with HTC’s new One series – a bit of convergent gadget evolution. A segmented desihn is capped at the top and bottom of the phone with plastic inserts for access to the  the SIM card and to allow space for wireless signals to carry. The best way to describe it is a sort of flattened bone shape, and it feels great.

The specifications are impressive, but considering the other phones here at the show, they don’t wow us like they might have a few months ago. The screen is a 4.3-inch TFT qHD panel, not the best that we’ve seen, but as much as you need for the size. Android 4.0 seems to have been left alone for the most part, though the standard four Android buttons seem to indicate that this model was running Gingerbread at some point. An 8MP rear shooter compliments DLNA, HDMI-out via an MHL adapter and Dolby sound for some serious media chops.

ZTE says that the Era will be released in HSPA+ form some time in the second quarter. While there’s no word on where it’ll land first or with what carrier, the combination of high-grade components and ergonomics with ZTE’s budget reputation should make it an attractive option for carriers and consumers. For more coverage (including the ZTE Mimosa X) check our Mobile World Congress portal.

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ZTE’s Quad-Core Era Begins at MWC

The Chinese at ZTE, like their conationals at Huawei, have a lot to prove this year at MWC. Both Chinese manufacturing giants have huge global businesses (ZTE is number four cell phone maker in the world), but little influence in the immensely lucrative Western smartphone markets. However, that may change in the close future, and Samsung and HTC should really be worried.

ZTE previously announced the beautiful Mimosa X, a dual-core Android 4.0 device with a lightweight profile and an equally light footprint on your budget. With all its qualities, the ZTE Mimosa X isn’t the kind of phone that would dazzle the hardened audience that attends  Mobile World Congress. ZTE needed something bigger and flashier, something more quad-corey (yep, we made that word up, right now). And that bigger, flashier smartphone is the just announced ZTE Era.

A Quad-core Smartphone for the Budget-Conscious

Today at MWC, ZTE revealed a host of devices, but the star of the show is clearly the ZTE Era. The 4.3-inch device from ZTE runs on Nvidia’s Tegra 3 4+1 cores platform (as most of the other quad-cores models presented so far do) running at 1.3 GHz. That’s respectable, but a notch below the HTC One X’ or Optimus 4X HD’s 1.5GHz clock speed. Just like the Mimosa X, the Era incorporates the new Icera radio chips, which Nvidia claims offer better battery consumption.

The ZTE Era’s screen is one of the weak points of the new device. While other quad-phones please our eyes with HD resolution, the Era only has qHD – 960 x 540. Not actually a showstopper, but something that may put away some potential buyers (especially pathological nitpickers like us). Of course, the new Era will run Android 4.0 Ice Cream Sandwich (here that Sony?). Other notable specs include 1GB of RAM, 8GB of internal storage, and an 8MP camera with autofocus that shoots at 1080p. Did we mention that everything is packed into a sleek, 7.8mm thin case?

If you’re expecting dazzling performance from the ZTE Era, you may be a little disappointed by this lower-speced quad-core. But again, the lower specs should, in theory, translate into a smaller price. It’s a compromise that, we’re sure, many would love to make.

The ZTE Era will start selling in Europe and China in the second half of the year. No pricing information yet, and also, no news about its availability in the rest of the world.

Android 4.0 Quad-Core Tablets and Other Goodies from ZTE

The Era was the highlight of ZTE’s event, but the Chinese mammoth presented a few other interesting Android devices.

The big boys in ZTE’s new lineup are the seductively-named PF100 and T98 tablets, both quad-core, both running Android 4.0. The PF100 is a ten-incher with WXGA resolution, while the T98 comes in the 7-inch variety. ZTE went crazy and announced two other 10.1-inch tablets, the V96 and the V9S, both powered by dual-core Qualcomm chips. Note that the V9S comes with Android 3.2 Honeycomb, which is somewhat disappointing.

Expected to hit the stores in Q2, ZTE’s new tablets should be budget-friendly. If that’s the case, we expect at least a moderate level of success. Although no hard information is available, some of ZTE’s slates will definitely be available in the United States.

Accompanying the tablets, we caught glimpse of a few other Android smartphones that are less impressive than the Era, but still run Android 4.0 and pack a serious punch – the ZTE Mimosa X (disclosed last week), the ZTE Blade II, the N91, and the Skate Aqua. More details in the press release.

Let us know what you think. What you be willing to buy a ZTE?

Show full PR text

Four ultra device styles – Ultra HD, Ultra Fashion, Ultra Wide Screen and Ultra Power;

and ‘four’ technologies – 4G, Android 4.0 and quad core;

usher in a new era for ZTE branded handsets and tablets

27 February 2012, Shenzhen – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a leading global provider of telecommunications equipment and network solutions, has laid out its challenge to the global leaders in the mobile handset market with the announcement of a wide range of new high-specification handsets and tablets. The new devices will target, in particular, users in the high volume/high value markets of Europe, Japan, the USA and China.

Leading the ZTE charge – announced at the Mobile World Congress 2012 telecoms industry event in Barcelona – is one of the thinnest quad-core smart phones on the market today, the ZTE Era, which will be launched in Europe and China in the second half of 2012.

The ZTE Era handset packs high definition multimedia capabilities into a package that is just 7.8mm thick. Based on the NVIDIA® Tegra® 3 quad-core mobile processor and equipped with a NVIDIA Icera 450 HSPA+ modem, with a 4.3 inch QHD (960 x 540 pixels), 8GB of expandable memory, HD voice and Dolby sound, and running Android 4.0 (Ice Cream Sandwich), the ZTE Era provides powerful new ways of communicating and sharing, with easy multitasking, rich notifications and deep interactivity. The ZTE Era delivers a great combination of amazing battery life and outstanding performance with Tegra 3’s unique 4-PLUS-1™ quad-core architecture with a fifth battery saver core.

“Last year, ZTE terminal shipments grew by 50 percent, exceeding our objectives, and we achieved a 400 percent increase in smartphone shipments,” said ZTE EVP and Head of the Terminals Division, Mr He Shiyou. “This growth has been worldwide – ZTE smart terminal shipments in Europe increased by over 300 percent last year, and terminal shipments in the US by 100 percent. Revenue from international business is now over 60 percent of ZTE’s terminal revenues.”

“Our long-term goal for the Terminals Division is to achieve a compound growth rate of above 40 percent per year for five consecutive years from 2010, and to become one of the top three vendors in the global handset market by 2015. This extensive new range of handsets, tablets, datacards and user features we are announcing here at Mobile World Congress 2012 will help us drive this momentum through 2012 and beyond. This is a new era for ZTE branded devices,” continued Mr. He Shiyou.

 

ZTE also announced a suite of new handsets including the ZTE PF112 with a 4.5-inch high density (HD) screen providing high quality 1028 x 720 pixels viewing and high specification audio and video capabilities; and 7-inch and 10.1-inch quad-core tablets for the European market.

Further announcements included the first appearance of the ZTE MiFavor UI smartphone user interface which simplifies and improves the Android user experience; the ZTE Touch and Share near field communications application which enables users to exchange data or make payment by simply touching their device to another; and additional models in existing handset ranges. These include the Kis and Acqua models with 3.5-inch and 4.0-inch screens respectively, providing additional price-points for this excellent value Android 2.3 range; and the ZTE Blade II with an upgraded 1.0GHz processor.

ZTE also announced its second Windows Phone smartphone, the ZTE Orbit which runs the latest version of Windows Phone, and comes with 4GB of memory, HD Voice, and a 5Mpx autofocus camera with LED flash. The ZTE Orbit follows the ZTE Tania running Windows Phone, which launched in the UK in January and is shipping in the next few weeks. The ZTE Orbit will be available sometime in the second quarter of this year.

According to industry analyst Gartner, ZTE was ranked the world’s No.4 in terms of handset shipments in Q4 2011 and ZTE smartphone sales are growing faster than any other vendor except Apple.

“In 2012, ZTE products will be building up from the low-middle end of the market into the middle-high end, with the ZTE Era being the best example of that development,” Mr He Shiyou said. “We will continue our long-standing cooperation with operators around the world, but we will also continue to build our distributor channels (both ODM and OEM), and we will be focusing our marketing in particular on the high-end markets of Europe, America and Japan.”

The ZTE Era, together with the comprehensive portfolio of ZTE terminals, is on display at MWC 2012 in Barcelona on the ZTE booth in Hall 8, stand B145.

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This article, ZTE’s Quad-Core Era Begins at MWC , was originally published at AndroidAuthority.com - Your Android News Source.


ZTE intros the quad-core, Android 4.0 “Era’

Thus far, this Mobile World Congress is proving that Chinese handset makers are not second-tier  mobile phone companies. Huawei introduced a sexy tablet and three new smartphones, one which  is world's fastest phone according to the manufacturer. Now another famous Chinese brand, ZTE, has officially announced the phone we all were looking forward to.

We expected that ZTE would bring a quad-core to MWC, and here we are a few days later with a ZTE Era. You may remember that it appeared in wild only a few days ago with Tegra 3 and Icera HSPA+ modem.  Good news, all these goodies are still there...and more!

Introduced as ZTE's first quad-core phone, it comes with a 4.3-inches display with 960 x 540 pixels resolution, 8GB of internal memory with microSD card slot, and there is  HD Voice and Dolby sound processing as well for your entertainment. The device is only 7.8mm thick and ZTE will be bringing it out by second half of this year.

Well, that's an impressive piece of work by ZTE. Anyone looking forward to this Tegra 3 monster?

Source: Engadget

 

ZTE intros the quad-core, Android 4.0 “Era’ originally appeared on AndroidGuys.

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ZTE Era joins the quad-core race with Tegra 3

Quad-core smartphones certainly seem to be the recurring theme at Mobile World Congress this year. ZTE, usually known as a more conservative, budget OEM, just revealed their first quad-core device running Nvidia’s new 4-Plus-1 Tegra 3 processor. The Era is ZTE’s new flagship, though as far as hard specs are concerned it runs a little behind the pack with a 4.3-inch 960×540 display – if you care about those things, of course. It should be quite the looker, though: a 7.8mm-thin profile puts it squarely in RAZR territory.

Though the short glimpse we saw of the Era in ZTE’s press conference looked like a pretty stock Android phone, ZTE appears to be emulating the big boys in software as well: all its new phones will run the Miflavor (what?) interface over Android. At least it’s Ice Cream Sandwich underneath. There’s still a lot of work to be done on this element – the company says that its hardware is running Gingerbread now, but will get Ice Cream Sandwich by the time it’s released.

And they’ve got quite a while. ZTE isn’t planning on releasing the Era until the third quarter of this year – which, in terms of the mobile market, might at well be an era away. This being the case, the rest of the hardware specifications are still being ironed out. The only thing other than the processor and screen that the company has committed to is an LTE radio. Hopefully by the time the Era sees a worldwide release, Nvidia will have gotten over that compatibility problem. ZTE’s got a lot more to show here at Mobile World Congress, so stay tuned.


Hands-on with ZTE’s First Quad-Core Handset (ZTE Era, ZTE PF112) [MWC 2012]

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ZTE was out in full force here at Mobile World Congress to show off a couple of new devices they’ve just announced. The ZTE Era and the ZTE PF112 are the phones which we were blessed with. The former is the real star of the show despite us not being able to use its software as it wasn’t yet ready for the show.

It’ll be running Android 4.0 and will be ZTE’s very first phone with a quad-core processor. It also had an 8 megapixel camera capable of shooting 1080p HD video, 8GB of internal storage, 1GB of RAM, MHL out for HDMI capabilities and a lot more.

The device felt really good in the hand, and although its aesthetics are nothing to write home about, it doesn’t look downright ugly. We imagine ZTE will customize Android 4.0 to some degree but we can’t say for sure.

ZTE also had the PF112 on hand. This Android 4.0 handset was indeed up and running, though it wasn’t without its problems. It froze on us and rebooted itself, though they said the software is still in its youth.

This device is a tad weaker than the ZTE Era as it only has a dual-core processor, but much of the specs are largely the same. MHL, 8GB of internal storage, 1GB of RAM, MHL, 1080p video recording – all there.

This device also had capacitive buttons whereas the Era didn’t. From what we could tell, Android ran really sluggishly on the device but, again, the software wasn’t quite ready yet. Check out the devices in our hands on videos above.