In an obvious defensive move, AT&T has just announced new Mobile Share Value plans to entice those that don’t want a contract. In a nutshell, if you buy your phone outright from AT&T, join the Next program, or buy it somewhere else, you will get a $15 discount off the fee for each smartphone in the Share Plans. They are also standardizing the fee to a flat fee of $40 for each smartphone for subsidized customers as opposed to the range of $30 to $50 depending on the data size. So this means that if you buy a phone off contract, your will pay $25 for the phone, plus whatever data package you sign up for.
Data plans are also changing a bit. The 1GB and 2GB options are going up by $5 to $45 and $55 respectively, while the 6GB plan drops from $90 to $80. Last but not least, they are adding an 18-month plan to the Next program, so you can opt for either 12-months or 18-months for upgrading your device.
This change actually makes the Next program worthwhile since you will actually get a discount for not subsidizing your phone. However, just like anything else, it depends on your situation. If you are sharing you data, it will be a good deal, but if you only require a single line, AT&T’s GoPhone prepaid plan is the better deal at $60 per month with unlimited talk, unlimited texts, and 2GB of data. Under this new Mobile Share Value plan, it would run you $25 ($40 – $15 discount) + $55 for 2GB bringing the total to $80 per month. If you add another one or two lines, things get a lot better. The new plans kick off December 8th.
Full press release
AT&T Introduces New Mobile Share Value Plans With More Savings and “No Annual Contract” Options
Plans Set New Standard in Freedom, Choice and Affordability for Wireless Customers
Dallas, Texas, December 05, 2013
AT&T’s new Mobile Share Value® plans will make it even easier for customers to share data and save money while enjoying the nation’s fastest and most reliable 4G LTE network.1 Beginning Dec. 8, new and existing wireless consumer and business customers will have the option to choose from new Mobile Share Value plans. The new plans offer customers more savings and provide ‘No Annual Service Contract’ options.
With the ‘No Annual Service Contract’ options, smartphone customers can save $15 a month on Mobile Share Value plans.2 Customers can receive these monthly savings when they: Get a new smartphone for no down payment with AT&T Next; bring their own smartphone; purchase a smartphone at full retail price; or when their smartphone is no longer under contract and they switch to the new plans. All Mobile Share Value plan customers will benefit from shared data plus unlimited talk and text on their phones. Consumers will have the ability to connect up to 10 devices, including tablets and other wireless devices, while business customers will be able to connect up to 10, 15, 20 or 25 devices, depending on the plan.
- It’s never been more affordable to get on the nation’s fastest and most reliable 4G LTE network. For only $45 a month, smartphone customers can now get unlimited talk and text plus 300MB of data.3Qualifying smartphones can be added to any Mobile Share Value plan for $25 more a month per phone; tablets can be added for $10 more per device.
- Customers with basic and messaging phones can enjoy a low monthly rate of $40 for unlimited talk, text and 300MB of data.3 For $20 more a month per phone, additional basic and messaging lines can be added to any Mobile Share Value plan.
- In addition to the 300MB option, AT&T Mobile Share Value plans offer data options ranging from 1GB up to 50 GB, all with unlimited talk and text.
AT&T is also adding a new AT&T Nextsm plan with an 18 month upgrade option on Dec. 8. It will be available to consumers for up to four smartphones, and to select small business customers, who may provide employees with up to six company-owned devices.3 The new plan will make monthly smartphone payments even lower than the existing AT&T Next option, by spreading payments over 26 months and giving eligible customers a way to get a new smartphone after 18 monthly payments for no down payment, no upgrade fee, no activation fee and no financing fee.
“With our new Mobile Share Value Plans, customers don’t have to compromise,” said David Christopher, chief marketing officer, AT&T Mobility. “Our new no contract option lets customers add a smartphone to the nation’s fastest and most reliable 4G LTE network at a lower monthly cost. Customers want great value and a premium network – and now they can save more and get unlimited talk, text and data to share.”
The new Mobile Share Value plans make it easy for customers to manage their data without needing to keep track of multiple plans. Consumers, Individual Responsibility Users (IRUs), and Corporate Responsibility Users (CRUs) have different options to stay informed about their data usage and can check it anytime online through the my AT&T mobile app, or by dialing *DATA# from their mobile phone. AT&T also sends courtesy alerts to customers nearing their data allowance for the month.
All plans include access to AT&T’s nationwide Wi-Fi network at no additional charge. Customers can learn more about the new plans and determine which plan is best for them at www.att.com/mobilesharevalue.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
1Claims basis: Speed - nt’l carriers’ avg 4G LTE download speeds; Reliability – data transfer completion rates on nationwide 4G LTE networks. 4G LTE not available everywhere.
2Pricing includes 300 MB data w/ 1 smartphone ($45/mo) or 1 basic or messaging phone ($40/mo) w/ no annual contract (or on AT&T Nextsm installment agmt). Device charges, taxes & fees not incl.
3 Beginning 12/8, AT&T Nextsm req’s 20 or 26-mo. 0% APR installment agmt w/ qual. credit & wireless svc plans. Tax due at sale. If wireless service cancelled, device balance is due. Upgrade req’s min. 12 mo. installment payments w/ 20-mo. agmt or 18 w/ 26-mo. agmt plus qual trade-in, device & wireless svc plan. See att.com/next for add’l AT&T NextSM req’s.
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